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geothinQ Is Now Latapult

geothinQ brand transitions to the new Latapult GIS software logo.

Introducing: Latapult. Formerly geothinQ, we’ve not only changed our name, but we also have a whole new look, expanded vision, and revamped website – – to support the next phase of our dynamic mapping and collaboration tools. At a time when land professionals need to make quick, informed, and confident business decisions but are faced with disparate data sources and static maps, we renew our promise to be a powerful ally that our clients can trust when making location-smart decisions, no matter the industry or organization size.

We’re Built on Connection and Collaboration

Since our inception, we’ve continuously enhanced, refined, and expanded our GIS software to improve the way our clients understand land. In doing so, we sped up land research 50 times over–saving them thousands of dollars a piece in money and resources. That’s why many of our clients use our platform daily and take us wherever they go.

“Latapult’s information is more detailed and updated than other GIS information. I can do things in Latapult in 10 minutes that used to take hours.”

Hillary Shipley, Principal, Colliers International

But our clients find the greatest value in the high-impact projects with clear ROI that our software enables. Changing our name from geothinQ to Latapult won’t change that. Instead, we’re doubling down on our commitment to help our clients bring location to life – one parcel at a time.

The Path that Led to the Latapult Name and Look

GIS will always be our core, with data as our backbone. As we move into a new age of dynamic mapping and cross-functional collaboration, our name, look, and feel represent the ever-expanding ways we support our clients.

We are more than just a GIS software. We act as a partner to our clients. Our goal is to empower leaders to conduct their own suitability analysis to glean relevant project insights, but if and when they need help, they’ll have the personalized support of our in-house data analysts and geospatial experts.

The name ‘Latapult’ combines the very best of what we help clients accomplish: from latitude to longitude, we simplify complex land data, giving clients decision-making tools to catapult their businesses to the next level. We chose the hummingbird because they are known for speed, innate sense of direction, agility, expansive reach, and sharp sight–attributes also often used to describe our GIS software that powers project-transforming insights.

Latapult: Bigger Data. Faster Maps. Stronger Decisions.

Along with our new look and feel, we’re enhancing our software, making it even more:

  • Accessible: We are the GIS experts so you don’t have to be. Our software presents complex data, ranging from environmental and demographic to land values and topographic, in a way that is simple and digestible so you can uncover deep, meaningful insights.
  • Collaborative: Whether you need to share a professional-grade map with an investor or research and pins with an analyst across the country, our software has the tools and features to make land workflows a truly collaborative experience–increasing efficiency and driving project impact.
  • Adaptable: Sometimes organizations benefit from a tailor-made GIS platform to solve their unique challenges. Whether you need to import attribute-level data, improve workflows with project tracking, or integrate with other systems like a CRM, our team of GIS experts can tailor our software to your organization.
  • Transformative: Data is essential but ever-changing. We never stop searching for new datasets or introducing new tools and features to our platform so we can power project-transforming insights. We love pushing the limits and discovering fun and creative ways to communicate information across industries, experience levels, and geographies. In fact, we just introduced the Nationwide Builder Development layer that allows you to track builder-owned properties and developments to see the locations of other builders in an area of interest.

What’s Next?

  • If you’re a current client, speak with one of our experts to learn more about how Latapult can grow with your business.
  • If you’re not yet a client, let one of our GIS experts show you around to learn more about what our dynamic mapping and collaboration tools can do for you.